The Fitrova (FRV) cryptocurrency is designed to primarily serve the Health & Fitness industry by way of providing a clear and concise payment system together with harnessing blockchain technology to maintain accurate billing and membership details aswell as logging user flow and sharing individual client goals and feedback amongst internally linked health & fitness clubs that are part of the branded network. Fitrova Tokens have many advantages over the mainstream and being an ERC20 Token, FRV Tokens utilize the Ethereum network by being able to provide Trackable Tokens through Smart Contracts and Secure Privacy through a Global Payment System. Fitrova will be at the heart of blockchain development in the Health and Fitness industry. As such, new and exciting blockchain applications, most of which have not yet been thought of, will eventually be developed over a greater timeline with the overall goal of providing a more seamless and robust systematic process.