The token to be sold at launch will be known as the ReferalToken (REF). A fixed number of REFs will be issued thereby limiting supply. Fees will be charged to users of the platform as a percentage of commissions paid (however, should a brand be using the platform to track their own in-house marketing activities, and thereby setting a commission rate of 0%, use of the platform will be free, this will encourage adoption of the platform and assist in establishing a competitive moat).