Whilst LIFE is a Cryptocurrency, which is not a new concept, the ethos behind it is new. Unlike many other cryptocurrencies, sustainability is the key purpose of LIFE. Pre-launch adoption of LIFE as a reward based system for tenants, employees and customers by a national UK landlord and other household names, will support long-term sustainability of the coin. One of these companies is planning to use LIFE as a reward system for the next 50 years, which is unique in the market. LIFE was set up by a group of digitally savvy business leaders who saw a way to bring Cryptocurrency and all its benefits to the general population, both directly and via large organisations who will use the coin as a rewards program.